Sada AlsariyGeneral Trading & Commercial Agencies

Proven brands, brought to Iraq.

Sada Alsariy is a Baghdad company for general trading and commercial agencies. We bring regional and international franchise brands to Iraq and run them here, from licensing and import to sites, people and daily operation.

Registered with the Ministry of Trade, Republic of Iraq · Reg. no. M.Sh.A‑2‑29221

Company record

Company profile
Registered
5 March 2025, Ministry of Trade
Registration no.
M.Sh.A‑2‑29221
Commercial agencies
Agency Law No. 79 of 2017
Head office
Zayouna, Baghdad

Our brands

The franchise brands we hold and develop in Iraq.

All brands

Wily's

The Smart Taste. A burger concept founded in Amman in 2024.

Category
Burgers, quick service
Origin
Amman, Jordan
Our role
Franchise partner in Iraq

What we do

Four lines of business, as set out in our articles of association.

What we handle for brand owners

One registered Iraqi partner for what a brand needs to open and operate here.

How a partnership works

From the first email to an operating location in Iraq.

  1. Step 1IntroductionYou send a short introduction and your brand deck. We reply with our first questions.
  2. Step 2EvaluationTogether we assess fit, demand, sites and investment for the Iraqi market.
  3. Step 3AgreementWe sign the franchise or agency agreement and register it with the Iraqi authorities.
  4. Step 4Set-upLicensing, import, sites, fit-out and hiring, run by our team in Baghdad.
  5. Step 5OpeningLaunch, then daily operation to your brand standards, with regular reporting.

Own a franchise in Iraq

Our main work is bringing brands to Iraq. Alongside it, we offer franchise units of the brands we hold to qualified Iraqi investors, with our team supporting the opening and the operation.

Considering Iraq for your brand?

Send us a short introduction and your brand deck. Our team in Baghdad will come back to you with next steps.